The short version
ProspectAI's paid plan is $250 a month and reads the open web — news, organisation websites, annual reports, LinkedIn and SEC.gov — with an AI agent. DonorGraph Solo is $129 a month for 150 complete screenings, and its brief is assembled from filed records: the property record, the 990 line, the SEC filing, each linked. Dataro's bigger product is something different again: predictive models trained on your own CRM gift history, from $15,000 a year. Many shops will want the screening first and the modelling later.
What you get, side by side
| Question a buyer asks | DonorGraph | Dataro ProspectAI |
|---|---|---|
| Entry price | Solo $129/mo, or $1,296/yr billed annually: 150 complete screenings a month, 1 seat. donorgraph.com/pricing.html | ProspectAI Pro $250/month (monthly or annual billing); a free plan with no card is available; Enterprise is a custom quote. dataro.io/campaigns/prospectai-sign-up, fetched 2026-10-19 |
| What the brief is built from | Public records: county property records via a licensed provider, IRS Form 990 officer lists, 990-PF foundation grants and Schedule I, SEC Form 4/144/13D-G, plus web and news checks. | An AI agent reading public web sources: news and press releases, organisation websites, annual reports, LinkedIn and SEC.gov. dataro.io sign-up page |
| How each fact is justified | Each field links to the filing behind it and carries an evidence tier: confirmed, possible or no evidence found. | Click any part of the report to see the source link; a green/yellow/red bar shows confidence that a source is the right person. |
| Capacity estimate | Computed from documented signals (real estate, giving, compensation, foundation seats) and shown with the evidence it used; where evidence is thin, it says so instead of guessing. | Net worth from real-estate equity, stock and visible assets, or about 3× income when assets are unknown; capacity is the higher of 5% of net worth or 10% of income. support.dataro.io, ProspectAI overview |
| Usage model | One meter: complete screenings included each month (150 / 600 / 2,500 / 10,000). Batch CSV screening uses the same allowance. | Credits: each unique search uses a credit. |
| Foundation and grant research | Included on every plan: 17M foundation grants from IRS 990-PF across about 127,000 funders, "who funds orgs like yours", your funders' active/new/lapsed status, ask-size guidance and a deadline calendar. | Not part of ProspectAI. |
| Money-in-motion alerts | SEC insider filings (Form 4, Form 144, 13D/G) checked daily against your donor file. | Not described for ProspectAI. |
| Predictive models on your own CRM data | Not offered. DonorGraph screens people against public records; it does not model your file's gift history. | Dataro's core platform: 20 models (next gift, churn, upgrade, bequest, major gift and more) from $15,000/yr + $0.10 per active donor. dataro.io/models |
| CRM | CSV export formatted for DonorPerfect, Raiser's Edge NXT, Bloomerang, LGL and Salesforce; API on Enterprise. | Integrations with Salesforce NPSP and Nonprofit Cloud, Raiser's Edge NXT, Blackbaud CRM, Dynamics, Virtuous, HubSpot and more; inside Bloomerang on select plans. |
| Commitment | Month to month at the published price, no annual contract; cancel any time, effective at the end of the current billing period. Annual billing saves two months. | Pro at $250/month, monthly or annual billing. |
| Try it on your own donors first | Yes: three complete screenings on your own donors, no card, no sales call. | Free plan, no card. |
Where DonorGraph is different
Records first, web second
DonorGraph starts from filed public documents — property records, IRS returns, SEC forms — and resolves the person against them before anything is written. Web and news results add color, but the capacity picture rests on the filings, and each one is a click away.
A price per screening you can plan around
Solo is $129 a month for 150 complete screenings — about $0.86 each month to month, $0.72 on annual billing — and every screening includes the cited AI brief. Team is $349 for 600. There is no credit math and no annual contract required.
Grant research in the same seat
The same subscription that screens your donors also searches 17 million foundation grants: who funds organisations like yours, which of your funders are active or lapsed, how big their gifts run, and when published deadlines fall. Board Bridges shows which of your donors sit on a funder's board.
Honest about what's missing
When the records don't support a field, DonorGraph shows no evidence found and the reason, rather than filling the gap with an estimate. You see what is settled, what is possible, and what simply isn't on file.
Who switches
- Small shops that want cited prospect briefs at $129 a month instead of $250.
- Researchers who want each capacity number tied to a property record, a 990 line or an SEC filing.
- Development teams that also chase foundation grants and want one tool for both.
- Anyone who would rather try it on their own donors than book a demo.
Cost at three sizes
| Program size | DonorGraph (published) | Dataro ProspectAI |
|---|---|---|
| One researcher | Solo $129/mo (or $108/mo billed annually) — 150 screenings a month, AI brief and grants included | ProspectAI Pro $250/mo |
| Three-person team | Team $349/mo — 600 screenings a month, 3 seats | ProspectAI Pro $250/mo; seat and credit limits per Dataro |
| Mid-size shop wanting predictive models | Org $799/mo — 2,500 screenings a month, 10 seats (no predictive modelling) | Dataro Essentials from $15,000/yr + $0.10 per active donor |
Dataro figures are its published starting prices; plan limits may vary. DonorGraph does not offer CRM-trained predictive models, so the last row compares different products.
Frequently asked questions
How much does Dataro ProspectAI cost?
Dataro lists a free ProspectAI plan with no credit card, a Pro plan at $250 a month, and custom Enterprise pricing. Dataro's core predictive platform is priced separately, from $15,000 a year plus $0.10 per active donor on Essentials.
Where does ProspectAI get its data?
Dataro describes ProspectAI as an AI agent that reviews public sources including news and press releases, organisation websites, annual reports, LinkedIn and SEC.gov.
Where does DonorGraph get its data?
County property records through a licensed provider (assessor value, or a labelled automated estimate), IRS Form 990 and 990-PF filings, Form 990 Schedule I, SEC insider filings, and web and news checks. Each field links to its source and carries an evidence tier.
Is DonorGraph cheaper than ProspectAI?
For paid use, yes: DonorGraph Solo is $129 a month (or $1,296 a year) for 150 complete screenings with the AI brief included; ProspectAI Pro is $250 a month. ProspectAI also has a free plan; DonorGraph's trial is three complete screenings with no card.
Is there anything Dataro does that DonorGraph doesn't?
Yes. Dataro's core platform trains predictive models on your own CRM gift history — churn, upgrade, bequest and ask-amount models — which DonorGraph does not do. Dataro also integrates with more CRMs today, works inside Bloomerang on select plans, and offers a free ProspectAI plan.
- Dataro ProspectAI sign-up page (dataro.io/campaigns/prospectai-sign-up), fetched 2026-10-19: free plan, Pro from $250/month, Enterprise custom, named sources, clickable citations.
- Dataro support, ProspectAI overview (support.dataro.io), fetched 2026-10-19: credits, report sections, capacity method, confidence indicator.
- Dataro pricing and models (dataro.io/pricing, dataro.io/models), fetched 2026-10-19: Essentials $15,000/yr + $0.10/active donor; Growth $25,000/yr + $0.12; model list.
- Dataro integrations (dataro.io/integrations) and Bloomerang partnership announcement (bloomerang.com/blog/dataro-partners-with-bloomerang), fetched 2026-10-19.
- DonorGraph pricing and plan contents: donorgraph.com/pricing.html, fetched 2026-10-19. Grants features are available on every plan (DonorGraph product documentation, 2026-10-19).